Why is that a potential game changer you ask? The price! Their vest/tank top will be priced at £12 ($19.11 USD) and the t-shirt will be priced at £15 ($23.88 USD) and will come in white and black. If you follow men’s shape wear at all, you’ll know that the average price for many of the more popular men’s
slimming/compression/shapewear undershirt brands is north of $50 USD!
Now, if the M&S men’s slimming undershirt will take up to 1.5 inches off your waist for a little over 20 bucks, that changes the face of men’s shapewear pretty dramatically, potentially forcing the other manufacturer’s to either lower their pricing, come out with lower-end slimming undershirts around that price point, or justify why their products are superior to $20 Bodymax. I’m also interested to see what the folks at Spanx will be doing with their men’s slimming undershirt and what price point they’ll be offering their product at and wonder if this announcement changes that plan at all.
I’m very interested in their fabric though. Reports say that the product is made out of “fine stretch cotton”. Now, this could mean that it’s made out of 100% cotton, or cotton blended with something like lycra/spandex to give it the “stretch”. I’m gonna try to reach out to M&S and see if I can get my hands on a couple of these puppy’s to try them out!
Until January's debut, I found another brand from amazon.
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